Digital signage, is a way to reach a specific target audience through screens. Discover how digital signage can enhance your business and improve your communication with targeted content.
What is digital signage?
Digital signage is a powerful way to engage a specific audience using digital displays. Rather than broadcasting to a broad audience, it focuses on reaching a more targeted group. This allows you to efficiently share tailored messages or important information with customers or employees through devices like smart TVs.
Examples of digital signage
Digital signage can be utilized in many settings. Here are some examples:
- Retail: In stores, digital signage screens are often placed at entrances or above certain products to attract attention. For instance, a clothing store may use these screens to showcase the latest collections or highlight special discounts. By placing the screens strategically, such as near the cash register or fitting rooms, you capture customers' attention at crucial moments. This placement encourages impulse buying and emphasizes promotions, maximizing the impact of your messaging and creating opportunities for increased engagement with shoppers during their journey through the store. Read more about digital signage for retail stores here.
- Corporate communications: Many companies utilize digital signage to enhance internal communication. It is particularly effective in areas such as company cafeterias, coffee corners, or hallways. These screens can display updates on the latest company news, team achievements, or upcoming meetings, ensuring employees stay informed without needing to constantly check their email. This method of communication is highly efficient across various industries, from office settings to manufacturing and logistics, offering a streamlined way to keep staff up-to-date and engaged with key organizational messages. Read more about corporate digital signage here.
- Healthcare: In healthcare settings, digital signage screens are frequently installed in waiting rooms within hospitals and clinics. These screens enable patients to access current health information, such as prevention tips and estimated wait times. Additionally, they can enjoy calming videos, making their waiting experience more pleasant. This technology enhances patient engagement and helps to alleviate anxiety during potentially stressful visits. Read more about digital signage for healthcare here.
How does digital signage work?
Digital signage operates by using screens to display targeted content. A small computer connected to (or built in) each screen retrieves information from a Content Management System (CMS) and transmits it directly to the display. The traditional method of publishing content via USB drives is now outdated and impractical, especially when updating multiple screens simultaneously. Digital signage software provides an efficient solution, allowing for seamless content management and real-time updates across various displays, enhancing the overall effectiveness of communication strategies.
Digital signage software as an all-in-one solution
The power of digital signage lies in the software. Bizplay is a fully web-based platform, allowing access from anywhere. Whether in the office, on the go, or working from home. With every computer, tablet or smartphone you can log in and start immediately.
Users can easily manage all aspects of their content through an intuitive dashboard, from creating and editing content to scheduling playlists and managing screens. You can quickly and easily add new images, videos, or messages and send them directly to your screens, as long as they are connected to the network/wifi. But digital signage goes a step further than just displaying images and videos. With convenient integrations, it can display real-time information like news (such as CNN.com and NYtimes.com) and weather forecasts, or even employee birthdays. These dynamic content options ensure that your communications are always relevant and up-to-date, without having to constantly update manually.
Whether it's one screen or hundreds of screens spread across multiple locations, Bizplay offers centralized control for efficient communication with target audiences. With just a few clicks, you effortlessly send the right information to the right place, at the right time. This makes it a complete solution for companies that want to communicate efficiently with their target group via screens.
Free digital signage software
Want to know how digital signage can improve your business? Then try Bizplay's digital signage software! With our user-friendly software you can easily manage all the content on your screens and reach exactly the right target group.