Digital signage for retail stores
As a retail store owner, you put in a lot of effort to stand out and serve your customer to the best of your ability. Digital signage is a crucial extension of this, especially if customers are browsing by themselves or waiting to be served.
Examples of digital signage in retail stores
Tease new products
There’s nothing that drives traffic like the latest new products. Use your supplier’s artwork and videos to showcase those new products so that your customers know they have come to the right place.
Promote special offers
The other great driver of traffic is special offers. There is no better way to highlight your store's latest promotions than on your TV screens. And it’s also a great way to promote your customer loyalty program.
“We mulled over the idea of a lobby display for a year and reached out to many different companies about their services before we came across Bizplay. Having the chance to try the software before committing to it was wonderful. The software itself is very user-friendly and doesn’t require a computer-wiz to work, which was a really big selling point for us. The lobby display has made for a beautiful addition to our space where we can keep our patrons up-to-date about upcoming shows and events and entertain a waiting audience with some of our promo videos. Theatre Tuscaloosa is going to be sticking with Bizplay for quite a while!”
Set the mood
Large screens are becoming more and more a part of the entire store’s interior design, using stylish images and videos to complement the colors and shapes of your interior. Or show brand-specific video footage to set the matching mood and attitude.
Don’t forget your shopping window
Don't let window displays be an afterthought: they are great for enticing passersby to come inside and discover what you have to offer. You can even have the content change automatically throughout the day or week, for example, to better target specific audiences near your store at set times.
