This case study details how a global IT consultancy organization utilized Bizplay to improve internal communication and create an impressive customer experience center. Strategically placed screens and innovative applications make digital signage a powerful tool for both internal processes and customer engagement.
A decade of effective communication with Bizplay
When we searched for a solution ten years ago, Bizplay offered exactly what we needed: a streamlined way to share information quickly and visibly across our five locations. This marked the beginning of a successful collaboration that has only grown stronger over time.
A streamlined start
Initially, implementing Bizplay was a challenge. Our screen communication setup was somewhat chaotic at first. We soon worked towards a standardized format that fully aligned with our corporate branding. Strategically placed screens, such as those near coffee machines, were used to share company news, birthdays, anniversaries, and other important announcements.
This approach significantly boosted internal engagement and accelerated information transfer between departments.
Extensive applications in the Experience Center
Today, Bizplay is an integral part of our organization. What started as a tool for internal communication has evolved into a key component of our new corporate headquarters, which also serves as a customer experience center. Multiple screens here display inspiring content, such as customer solutions, case studies, and relevant information, forming a critical part of the overall experience.
We have configured a total of 14 dashboards for various purposes. For example, two screens in the reception area primarily display marketing content, while a video wall is used for corporate communication, and five screens showcase customer case studies. Of the 14 active screens, 12 are in Amsterdam and two in our Brussels office.
Overview of applications
- Reception Area: 2 screens with marketing content.
- Video Wall: 1 central video wall for corporate communication.
- Customer Case Studies: 5 screens showcasing specific customer solutions.
- Total: 14 screens active, with 12 in Amsterdam and 2 in Brussels.
Content is always tailored to the type of visit. Whether it’s a regular client visit or a two-day event, specific messages are easily presented in a style suited to the occasion, increasing impact and relevance for visitors.
Ease of use and innovation
One of Bizplay's greatest advantages is its user-friendly interface. Employees can effortlessly activate content at pre-set times. Additionally, the screens are only active on weekdays between 8:00 AM and 7:00 PM, contributing to energy savings.
We have also developed a custom application for presenting customer case studies that communicates with Bizplay’s API. This allows our commercial staff to ‘drag and drop’ content onto a screen via a touchscreen, offering maximum flexibility and speed. In the future, we plan to add sensors to this application, enabling the display of related content when a specific object is picked up. Thanks to Bizplay's extensive API capabilities, this is technically feasible.
Results that matter
With Bizplay, we have not only improved our internal communication but also created an innovative customer experience. The system's flexibility allows us to quickly adapt to internal requests and trends, making Bizplay a strategic platform within our organization.
Recommendation
As the head of the experience center, I am very satisfied with Bizplay. The application is user-friendly and easy to learn. Being able to adjust content at any moment is essential for us, allowing us to quickly respond to internal requests, trends, and new developments that need to be visible in the center. The combination of usability, flexibility, and customization makes it an ideal choice for organizations looking to elevate their communication and customer experience. We wholeheartedly recommend Bizplay!