Discover 20 inspiring digital signage examples to enhance communication and provide visitors with an optimal experience across a variety of industries.
20 digital signage examples from practice
Digital signage offers countless opportunities to improve your communication and create an optimal experience for your audience. Here are 20 inspiring examples of how you can apply digital signage in different sectors:
- Promotions and offers
- Shop window displays
- Customer reviews and ratings
- Menus and price lists
- Event information
- Background entertainment
- Announcements
- KPI dashboards
- Safety information
- Production data
- Appointment reminders
- Reception screen
- Wayfinding
- Waiting room information
- Wait times
- Sports results and statistics
- Digital timers for sports events
- Health information
- Live feeds and social media posts
- Travel information
Digital signage is an effective way to communicate targeted messages through screens. Whether you have a large or small business, restaurant, office, or healthcare institution, digital signage can be utilized in many ways to reach your target audience.
Digital signage examples in retail
Digital signage in the retail sector helps to effectively reach and engage customers. By using screens for promotions and new products, you attract the attention of your visitors and stimulate sales.
1. Promotions and offers
Display current promotions and special offers on screens at the entrance or in strategic locations throughout your store. This grabs customers' attention and encourages them to take advantage of the offers.
2. Shop window displays
Shop window displays are perfect for enticing passersby with eye-catching images of your latest or most popular products. These screens continue to work after closing hours, piquing customer curiosity.
3. Customer reviews and ratings
Show positive customer reviews and product ratings on screens to enhance trust in your products. This helps persuade potential buyers and contributes to a better shopping experience.
Digital signage examples in bars and restaurants
Digital signage in bars and restaurants can greatly contribute to guests' experiences. With strategically placed screens, you inform your guests about upcoming events, easily showcase menus with the tastiest specialty beers and dishes, and entice them with background videos to order snacks.
4. Menus and price lists
Digital menu boards allow you to be much more dynamic in what you promote. You can display a different menu during the day compared to the evening. You can quickly highlight special dishes or promote the soup of the day. For example, an ice cream shop can showcase its flavors of the day. Last but not least, you can promote certain dishes attractively, for instance with appealing videos that make your mouth water.
5. Event information
Promote upcoming events, such as theme nights, music evenings, or special dinners. This keeps your guests informed and excited about upcoming events.
6. Background entertainment
Use background entertainment, such as ambient videos, calm music visualizations, or even live sports matches. This creates a pleasant atmosphere, encouraging guests to stay longer and enjoy their time in your establishment.
Digital signage examples in corporate communication
In corporate environments, screens help improve internal communication and engagement. Inform employees about important company information and performance.
7. Announcements
Share internal announcements and company news with employees. This can range from policy updates and attendance boards to important announcements.
8. KPI dashboards
Display key KPIs and performance data on screens in offices or meeting rooms using the PowerBI integration. Displaying your own statistics and data is also commonly used in manufacturing and logistics and helps keep employees informed and motivated.
9. Safety information
Safety in the workplace is essential. Use screens to make employees aware of safety guidelines, emergency procedures, and the number of days without accidents.
10. Production data
In production environments, such as factories or logistics centers, screens can display real-time production data. This data, such as production speed, downtime, and defects, keeps employees informed about performance and promotes efficiency. With digital signage, these figures can be displayed directly on the shop floor, ensuring everyone has access to important statistics.
11. Appointment reminders
Use info screens to display reminders for upcoming appointments or important deadlines. This helps in managing the schedule efficiently.
Digital signage examples in healthcare
In healthcare, digital screens are essential for enhancing patient experience and communicating vital information.
12. Reception screen
Welcome patients and visitors with greeting messages and important information via digital screens at the reception. This creates a friendly atmosphere and makes patients feel at ease immediately. With information about waiting times, procedures, and contact details, patients can easily follow the correct steps.
13. Wayfinding
Use digital screens for clear wayfinding. This helps patients and visitors navigate within the healthcare facility.
14. Waiting room information
Provide patients in the waiting room with useful health information and tips. This can include educational content, such as healthy lifestyle advice or information about common conditions. This engages patients in their health and enhances their overall experience.
15. Wait times
An appointment with the doctor can make many people nervous. By clearly communicating the expected wait times, you reduce unnecessary frustrations and give patients and visitors a bit more peace of mind.
With these digital signage applications in healthcare, you make the visit for patients and visitors much more pleasant and create a positive, informative environment.
Digital signage examples in sports clubs and gyms
Sports clubs and gyms can no longer ignore digital signage. Motivate members and inform them about the latest sports events, results, and more.
16. Sports results and statistics
In sports clubs, cafeterias, or during sports events, digital screens can be used to display live sports results and statistics. Visitors and athletes can always stay updated on the performance of teams, individual athletes, or even results from other competitions.
17. Digital timers for sports events
During sports events, such as running competitions, swimming sessions, or fitness competitions, digital timers can be deployed via digital signage. These screens provide clear information about times and scores, contributing to the professional appearance of the event. They also help participants monitor their progress better.
18. Health information
Display health information in your gym, fitness center, or sports club. Share tips on balanced nutrition, the importance of hydration, and provide advice on injury prevention.
From Traffic information to social media: information visitors need
Many of these examples can be applicable in any sector. Screens with the right information are useful at any location. You keep everyone updated and ensure a smoother experience. The following examples are handy for anyone looking to use digital signage:
19. Live feeds and social media posts
Show live feeds of current events or social media posts on screens. This keeps patients and visitors engaged and informed about recent updates and news.
20. Travel information
When you are on-site, it's always handy to see if there are traffic jams before heading home. Ensure that visitors and employees are aware of travel times. This simplifies their departure planning and helps them arrive on time for appointments.
Integrate with anything
As you can see, the options are endless. And if that's not enough—did you know you can also add your own integrations? With a bit of programming knowledge, you can integrate anything. Check out the possibilities of Bizplay and custom integrations here.
Experience the benefits of digital signage with Bizplay
These 20 examples demonstrate how versatile and effective digital signage can be in various sectors. By using digital signage wisely, you enhance communication with your target audience and convey your message in a targeted and appealing manner.
Want to discover how digital signage can transform your business? Try Bizplay's digital signage software with a free 7-day demo. Experience for yourself how targeted communication via screens can strengthen your organization.