Communicating better with your target audience? With digital signage, you can display targeted content exactly at the right time and place. Getting started with content yourself? These five steps will help you easily set up a digital signage system.
1. Determine what your target group wants to see and know
Start with determining who you want to reach and what your goal is. Whether it's promotions in a store, internal updates in an office, or information screens in a healthcare facility, it helps you choose the right content.
- Objectives: What do you want to achieve with digital signage? Consider sales promotion, customer loyalty, or internal communication.
- Target Audience: Who is your audience? Is it customers, employees, guests, patients, or another specific group?
With a clear goal in mind, you can create more targeted content and select integrations that align with your objectives. For instance, consider a link that allows you to easily display QR codes.
2. Choose the right digital signage hardware
The right hardware forms the foundation of your digital signage system. This includes both the screens and the media players that display the content.
- Screens: Consider the size, brightness, and resolution suitable for the location, such as a storefront or waiting area. A large screen is needed in a big space. Unsure which digital signage format to choose? Read here how to select the right size for your digital signage screen.
- Media Players: Choose a media player that is compatible with your software and plays the desired content smoothly. Often, professional digital signage screens are already equipped with integrated players, eliminating the need for a separate media player.
The hardware must fit your specific environment and content strategy. Think about the right configuration for both indoor and outdoor applications. Want to know more? Read facts and tips about digital signage screens.
3. Select the best digital signage software
The right digital signage software allows you create, manage and schedule the content on your screens. Digital signage software provides an intuitive interface that lets you easily plan and display videos, images, texts, and more.
- Key Features: Ensure the software is easy to use and has necessary features like scheduling and various layouts.
- Flexible Content Options: Choose digital signage that allows you to easily add different types of content, from videos to images and texts.
- Scalability: With a good digital signage system, you can easily grow the number of screens. Whether you start with one screen in a store or expand to multiple locations, Bizplay grows with you.
- Support and Training: Look at the available customer service and training to ensure you can make the most of the software.
Read more about how to choose the right software for your digital signage system.
4. Easily connect apps and tools to the digital signage software
One advantage of good digital signage software is that you can connect it to various systems and apps, also known as integrations. This allows you to display dynamic, always-up-to-date content without needing to make manual changes each time. Bizplay has convenient integrations such as:
- Power BI: For powerful data visualizations and reports.
- Instagram: Automatically show social media updates.
- Facebook: Perfect for sharing current posts and events.
- YouTube: Stream videos and easily display relevant content.
- LinkedIn: For professional updates and news.
- Canva: Easily design beautiful visuals and graphics.
- News Feeds: Display current news items and headlines.
- Birthdays: Celebrate special occasions and birthdays visibly for your audience.
- Current Weather Forecasts: Show the current temperature and precipitation forecast.
- Pexels and Unsplash: Free stock photos to make your content even more attractive.
With these integrations, you ensure your digital signage system is always relevant. It keeps your audience engaged, and by combining the power of all these apps, you create an interesting viewing experience that perfectly meets the needs of your organization.
Custom integrations: Make your system unique
Want to get the most out of your digital signage system? Consider custom integrations, which allow you to tailor digital signage specifically to your organization.
- API integrations: Let your digital signage software communicate with internal systems via APIs. This is particularly useful for displaying inventory data or other dynamic information directly on your screens.
Custom integrations ensure that your digital signage system perfectly meets the unique needs of your organization. They offer the ability to automate specific workflows and accurately visualize real-time data. Check out Bizplay's options and custom integrations here.
5. Create and manage content
The success of digital signage heavily relies on the quality of the displayed content. You need to show attractive, informative, and relevant things to effectively convey your message.
- Start with brainstorming: Focus on creating various types of content that resonate with your audience. Think of promotions, informative videos, customer reviews, and more.
- Create separate pages: Create separate pages for different content types. This allows you to work organized and create targeted messages for specific audiences.
- Playlists and channels: Create playlists with the content you've created and link them to channels. Ensure the channels are connected to your digital signage screens or TVs so that the right content is displayed at the right time.
- Schedule the content: Use the digital signage software to schedule your content. This makes it easy to display content at set times and ensure your screens are always up-to-date. For example, as a bar or restaurant, you can easily show breakfast in the morning and dinner in the evening without needing to make manual adjustments. This automation saves time and ensures your guests always receive the correct information.
Read more about Bizplay digital signage software.
Start with digital signage right away
With these five steps, you can easily set up and manage your own digital signage system. By choosing the right hardware and software and utilizing integrations, you ensure your digital signage screens are always up-to-date and have maximum impact. Try Bizplay's software for free for 14 days and discover how it elevates your communication to the next level!