TL;DR Looking for a MagicINFO alternative? Meet Bizplay
If you run MagicINFO On-Premise, the timing matters. Samsung's documentation lists 31 December 2026 as the end-of-sale date for MagicINFO On-Premise, with end of support on 31 December 2029.
Bizplay is a cloud-based digital signage platform that can replace Samsung MagicINFO for businesses using compatible Samsung Tizen professional displays. Create, schedule and manage screen content from one platform, without maintaining your own signage server.
You can continue using compatible existing Samsung displays or connect other supported media players. Before switching, check your screen models and determine which MagicINFO content needs to be recreated in Bizplay.
What is happening to MagicINFO?
Samsung MagicINFO On-premise has been a widely used digital signage CMS platform for managing content on professional Samsung displays. But Samsung's product roadmap is changing, and businesses using MagicINFO should start planning their next steps. According to Samsung's MagicINFO documentation:
31 December 2026: End of sale for MagicINFO On-Premise, for both existing and new customers.
28 February 2027: End of service for MagicINFO Cloud (Samsung's own hosted version).
2027 onward: Sales standardise on VXT.
31 December 2029: End of support for MagicINFO.
The direction is clear: MagicINFO On-Premise is on its way out, and now is the time to choose a replacement, not after the deadline. Read our Samsung MagicINFO end-of-sale guide for a detailed breakdown of the dates, what it means for existing installations and available migration options.
Why consider a magicINFO alternative now?
This transition might not be ideal, but see it as an opportunity to reassess your digital signage setup before making your next investment. The goal isn't simply to replace MagicINFO, but to find a platform that fits your hardware, IT resources, and long-term plans. Here are five factors worth considering:
Reduce IT overhead: If you run MagicINFO On-Premise, your organization may be responsible for maintaining the server infrastructure, software environment, updates, backups, and availability. A cloud-based alternative such as Bizplay can reduce the need to manage your own signage server infrastructure.
Use a wider range of hardware: MagicINFO is designed primarily around Samsung's professional display ecosystem. If you want to combine Samsung Tizen displays with compatible Android players, Windows PCs, Linux devices, or other supported hardware, look for an alternative that supports existing hardware.
Simplify everyday content management: MagicINFO already provides content creation and scheduling tools. However, your digital signage alternative shouldn't come with a steep learning curve. Look for an intuitive platform that lets your team create and update content and schedule playlists with minimal training. Bizplay's browser-based content management makes it easier for teams to manage screens without needing technical knowledge.
Manage screens centrally: Both MagicINFO and Bizplay let you manage your digital signage centrally. When comparing the two, focus on how easily your team can update screens across multiple locations, organize content, and manage day-to-day tasks without unnecessary complexity.
Plan for long-term flexibilty: Samsung VXT is one migration path for organizations that want to remain within Samsung's ecosystem. But, if you want more flexibility in the future, then Bizplay is another option worth evaluating if you prioritize hardware flexibility, cloud-based content management, and integrations with your existing business applications.
Bizplay vs. Samsung MagicINFO: A feature comparison
Feature | Bizplay | Samsung MagicINFO |
|---|---|---|
Deployment | Cloud-based CMS | Cloud and on-premise options, depending on product and version |
Hardware compatibility | Supports Samsung Tizen and a variety of other displays and media players | Primarily focused on Samsung Tizen |
Server maintenance | Managed by Bizplay. Always up-to-date with latest security patches | On-premise deployments require internal server maintenance |
Security | Offers role-based access, two-factor authentication, Google and Microsoft sign-in, and playback restrictions for registered devices. | Security features depend on edition, configuration, and server maintenance |
Data protection | European based and GDPR compliant. | For On-premise your organisation manages server security and data protection responsibilities. |
Content creation | Drag-and-drop editor, ready-made templates, and customisation options for your brand, including colours, fonts, and house style. | MagicINFO Author and edition-specific tools |
Apps and integrations | 70+ integrations, including social media, calendars, Power BI, Canva, and weather, plus custom apps. | Widgets, external content, and integrations depending on version |
Offline playback | Caches content locally so screens can keep playing when the internet connection drops | Supports local content playback, depending on player configuration. |
Scalability | Manage all screens from one platform and easily add displays as your business grows, from one screen to large deployments. | Expansion depends on available licences; new On-Premise licence sales are scheduled to end on 31 December 2026. |
Licensing & Cost | Licensing depends on version, agreement, and reseller | |
Support | Help centre, onboarding videos, live chat, and email support. | Samsung and authorized partners |
This comparison is based on publicly documented capabilities. Exact features, compatibility depend on the product version, subscription, hardware and configuration.
Sources: Bizplay features, Bizplay pricing and Samsung MagicINFO.
Who is Bizplay a good MagicINFO replacement for?
Bizplay works with businesses across different industries worldwide. Whether you're managing screens in retail stores, offices, hotels, or other locations, the goal is the same: make it easier to keep your digital signage up to date. Here are some example use cases:
Retail and hospitality: menu boards, promotions and in-store messaging, updated centrally.
Healthcare: waiting-room information and wayfinding.
Education: campus announcements, timetables and events.
Corporate offices: internal communication, reception screens and meeting-room displays.
Multi-location businesses: one dashboard for every site.
AV integrators and IT consultants: add an easy-to-use signage solution to your service offering through the Bizplay Partner Program.
Bizplay vs Samsung VXT: What's the difference?
Samsung VXT is Samsung's cloud-based digital signage platform and a successor option for MagicINFO users.
Both Samsung VXT and Bizplay offer cloud-based content management, visual editing, content scheduling, and centralized screen management. Both also support certain non-Samsung devices.
The best choice depends on how you use your screens and which capabilities matter most.
When Samsung VXT may be a better fit
Samsung VXT is worth considering if you rely heavily on compatible Samsung professional displays and need access to Samsung-specific remote management functions.
Its VXT Remote Management Solution (RMS) offers hardware-management capabilities for supported Samsung screens, including device settings and remote controls.
VXT also supports Android, Windows, and browser-based playback, although available features differ by player and device.
Although Samsung VXT gets positive feedback when it comes to its ease of use, user reviews on G2 also point to a few potential drawbacks:
Costs can add up: Some reviewers find VXT expensive, particularly when managing a larger number of displays.
Setup can become more complex at scale: Although basic setup is often described as easy, configuring multiple screens can be more challenging for some users.
Feature limitations: Some reviewers feel VXT lacks features they need compared with competing digital signage platforms.
When Bizplay may be a better fit
Bizplay is a strong option if you prioritize easy content creation, flexible hardware choices, and integrations with the tools your team already uses.
Its drag-and-drop editor lets nontechnical users create professional screen layouts, while its library of 70+ integrations connects digital signage with applications such as Microsoft Power BI, SharePoint, Canva, Google Calendar, and weather services.
Bizplay also supports a wide range of playback platforms, making it suitable for organizations with compatible hardware from multiple manufacturers.
And if you need help, you'll have direct access to a real support team rather than relying solely on automated responses.
Why choose Bizplay as your MagicINFO alternative?
We've compared the most important features, but what really matters is how the platform works for your team day-to-day. Is it easy to update content? Can your colleague manage screens without relying on IT? And can you rely on the support available when you need help?
That's where personal support can make a difference. With Bizplay, you're not left to figure out everything on your own. If you have questions about your setup, need help getting started, or are planning to migrate from MagicINFO, our team is here to help.
Your advantage with Bizplay:
14+ years of experience, 10.000+ users, active in 80+ countries
Easy-to-use, no learning curve
Fully hardware agnostic
Versatile features
Scalable and always up-to-date
Real support from our team
See how a leading theme park uses Bizplay
From park-wide announcements to queue entertainment, Walibi Holland uses Bizplay to keep every screen relevant and easy to manage.
Frequently asked questions about replacing MagicINFO
What is the best alternative to Samsung MagicINFO?
The best MagicINFO alternative depends on your hardware, required features, and hosting preferences. Bizplay is a good option for businesses looking for easy-to-use cloud digital signage software that supports compatible Samsung Tizen displays and other hardware. Samsung VXT is another option, particularly for organizations prioritizing Samsung-specific device management.
Can I replace MagicINFO without buying new Samsung screens?
Yes, provided your existing displays are compatible with the replacement software. Bizplay can run directly on supported Samsung professional Tizen displays.
Can I transfer my MagicINFO content to Bizplay?
You can reuse compatible source files, such as images and videos, in Bizplay. However, MagicINFO-specific project files, layouts, schedules, and interactive functionality need to be recreated.
How much does it cost to switch from MagicINFO to Bizplay?
Bizplay offers subscription plans based on your required features and number of screens, with volume pricing available for larger installations. Your total migration cost also depends on hardware compatibility, installation work, and whether existing content needs to be recreated. Check out our pricing page or reach out to our team.
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